Non-profits are committed to causes. We are passionate. We are dedicated. We strive to better humanity through our work. We are not motivated by money, power, or recognition – we are motivated by compassion. We want to solve problems and help people. Through our focus on our cause, we work to make the world a better place. We don’t have a steady or constant revenue stream or easy access to capital like most for-profits. We don’t sell products, mark them up, and beef up our business development departments. We certainly don’t have huge budgets to leverage major marketing channels. We work with limited resources, limited staff, and limited funds…every day.
Non-profits depend on outreach programs to help support causes through awareness, donations, and involvement. Outreach programs are critical for non-profits. The challenge we face is justifying – to ourselves and our communities – the resources allocated to marketing and advertising vs. to the cause.
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Gaining an edge in the competitive space of fundraising is challenging. In this digital age it is essential to have a clear and measurable digital marketing strategy, with both quantitative and qualitative goals. Understanding the technological landscape and using it to work for non-profits can make all the difference in the world. Unfortunately, most non-profit organizations don’t have the luxury of allocating the required resources to do just that.
Cause for Awareness is a not-for-profit organization that helps solve the digital marketing resource problem for other non-profits. We are community based organization with experts from all areas of the digital marketing ecosystem. Our members have volunteered to donate their time and expertise in helping non-profits develop world-class marketing strategies to create more awareness to their cause.
We provide free resources, training, consulting and conferences to other non-profits. For a few lucky organizations, we will work exclusively with them on revamping their entire digital marketing strategy. This includes, but is not limited to, analyzing their current marketing program, developing a digital strategy, applying necessary applications, training and post implementation consulting.
If you are a non-profit looking for help or want become a member of our community, please let us know. We would love to hear from you!